After years inside Stockholm city I joined an agency together with Rune Rubo Borg and an music event manager called Rolle in Västertorp just south outside the city islands.
Another reason for relocation was our plans to leave Sweden for good. I really hated 8-9 month snow and rain every year. We had also sold our house and moved out to our summer houses between Södertälje and Mariefred. So I saved an hour in traffic to the new office.
My Mac user era was in a final stage. Websites was the new "thing". After coding a few sites in Mac I dropped it. 95% of own computers was Windows PCs, so also the visitors looking.
As long as you worked in "Mac to print" it was great. But websites didnt work. Mac had their own typefaces and fonts in a slight different width and size compered to Windows. So a text line made in PC was ok but a Mac was much wider so line breaks moved down and made a mess of everything.
The only way around the problem with texts moving around wild, was to use pictures with text, and that was not an option in my world.
So I used both computers, Mac for art, Windows for web.
Rubo had always used windows as he was in film and video. PCs had loads of different software not yet available for Mac. Especially for coding, file transfers and page design.
We had a great time that summer, we had an outside table/bench furniture where biker friends show up all summer and spend time with us. Coffee and beer was in the fridge and a hotdog and burger shop was just around the corner. Some days we didnt work at all. Other we worked 20 hours.
We both where "the last in the line", we produced the final original for next days advert in the paper, or for print, or final version of an comercial video.
The reason for late nights was that clients didnt say ok! until they left their office at 5. Thinking they did a great job.
We did!
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